Friday, April 6, 2012

Video Breakdown: That Keanu Coke Commercial


Here’s a delightful little gem from the 80’s featuring the singularity known as Keanu in one of his earliest and undoubtedly greatest performances.


                                        
I know nothing about competitive cycling, but here’s the knowledge I gleaned about the sport after watching this.

A)  Wearing a futuristic bike helmet with lots of big, gaping holes in it makes you look way cooler, but it doesn’t really help you go much faster. So it’s basically a fashion statement, but I can dig it.
B)  In your moment of desperation, when it looks like you can’t go any further, you must spur yourself on with an inspirational flashback. Preferably of that time you were sitting on the front porch with your father who often likes to wear some kind of weird lumberjack coat and offer you generic platitudes.
C)   You’ve really got to want it. To validate this motivation, repeat out loud to yourself that you do indeed want it.
D)  None of these things are good enough because you will still finish second.
E)   After you’ve finished your cycling marathon, you will be incredibly parched and your lungs will no doubt feel like they are exploding within you. Now is the perfect moment to gulp down a carbonated beverage. Let the searing bubbles burn their way down your gullet and hydrate your weary body.
F)   When your performance is sub-par, make sure you give the credit to your father. It’s what I like to call “shifting the blame.”
G)   Coke is obviously it.

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